The IRIS Enhanced Photo Show Solution
Enhanced Photo Show registration can help enrich the overall event experience for attendees and exhibitors by significantly increasing their effective networking power and generating a more exciting show environment. It also provides unparalleled access security for the event.
CEIR Reports the Advantages and Value of Face-to-Face Marketing
In a
recent study
the Center for Exhibition Industry Research (CEIR) stated that "The face-to-face activity considered more valuable today than two years ago for the greatest percentage of attendees is exhibitions and conventions. No other option comes close"
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Enhanced Photo badges: a high quality color picture approximately 1” x 1” is printed on the badge. Many photos are received on-line in advance of the event. On-site registrants’ pictures are taken and transferred to the badge is less than 30 seconds. Once a photo database is built, the same electronic photos can be used for many years, not unlike a driver’s license, or the photo database can be voluntarily updated by the attendee/member online, always under your control.
Photo Leads: IRIS provides leads for the exhibitors that have an image attached to the lead, an enhancement that prompts the sales staff to make a “connection” with the potential customer and motivates them to “act” and to feel good “selling”. The photo attached to a sales lead keeps the relationship established with a client “alive” and fosters future communication. Enhanced Photo Show registration makes the event more valuable for all participants.
Photo attendance Directory: A photo directory helps personalize the event before, during and after the show. Putting faces with names can increase and make easier the networking and connection possibilities, and increase the value of the event for everyone. A photo directory that can be used all year is built for the show incorporating the photo’s collected for the event and/or those that are available from the events sponsor.